Communications and Media Toolkit
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"Cooperatives build a Better World"
The International Year of Cooperatives (IYC) 2025 is a global initiative recognized by the United Nations to highlight the crucial role of cooperatives in advancing sustainable development, economic inclusion, and social equity. To support effective storytelling and advocacy, the IYC 2025 Media and Communications Toolkit serves as a comprehensive resource for journalists, media professionals, cooperative organizations, policymakers, and advocates looking to amplify the impact of cooperatives worldwide.
This toolkit provides essential materials and guidelines to ensure consistent, engaging, and impactful messaging throughout the year. It includes key messages, fact sheets, press release templates, social media assets, storytelling guidance, and
multimedia content to help stakeholders communicate the significance of cooperatives in building a more resilient and people-centered economy. It also offers best practices for engaging with the press, tips for organizing media events, and recommendations on leveraging digital platforms to maximize outreach.
Designed for global use, the toolkit ensures alignment with the overarching themes of IYC 2025 while allowing for local customization and adaptation to reflect regional priorities and cooperative initiatives. By equipping stakeholders with strategic communication tools, the IYC 2025 Media and Communications Toolkit aims to strengthen visibility, foster public awareness, and drive meaningful engagement with cooperatives at the heart of sustainable development.